Ringling College 2019 New Student Guide
The Ringling College 2019 New Student Guide was redesigned with the purpose of slimming down and simplifying information for the incoming class, and making the packet itself more friendly and less overwhelming for students to look through.
EDITORIAL DESIGN, PACKAGING
Focus groups were conducted with students from all class levels, to identify the information they found most helpful on their incoming year packet, and to brainstorm a fresher and friendlier color palette.
The final design was inspired by the 2019 Pantone color of the year, Living Coral, and the packaging envisioned as a clear poly mailer, to make the contents fresher, lighter, and more fun.